T-Mobile Cell Phones has been an absolute beast when it comes to hitting all the markets for advertising. They pay an annual salary of $20 million to Catherine Zeta Jones for her commercials. She is a strong spokesperson but she is not the only one. The combination of Charles Barkley and Dwayne Wade is also there. The combo is certainly predictable being that they are both NBA basketball stars, though one is from the previous decade and the other is a current baller. However the two teaming up with T-Mobile is not such an obvious choice. But it works. In fact, both these ad campaigns are successful for different reasons, but both make T-Mobile Cell Phones a big timer in the industry.
Catherine Zeta Jones brings sex appeal to each and every campaign she touches. The best part of her appeal is the great array of people who are intrigued by her. The older men and younger men are both attracted to her. But women find her sophisticated and strong, too. She can really hit on a number of demographics. But no, she is not simply standing around in a bikini with T-Mobile Unlocked Cell Phones in her hands. Her commercials are in fact informative, which is a nice change to some advertising out there. But the information coupled with her seductive smile as well as the great features on some of the T-Mobile Cell Phones makes it a powerful campaign.
The Dwayne Wade and Charles Barkley commercials are definitely less informative but have a comedic quality to them that is undeniable. Well, pretty much anything Charles Barkley says is funny and if he’s getting defensive or taken out of his comfort zone, then even better. Dwayne Wade on the other hand is just a straight up slick dude who oozes down to earth celebrity and incredible work ethic. But together, clowning on each other, and trying to break into the others Fave-Five, is at least amusing. They single-handedly made the Fave-Five a must have on T-Mobile Cell Phones. Not unlike Dwayne Wade single handedly taking down the Dallas Mavericks in the 2006 NBA Finals, but that’s another story altogether.
Either way, both campaigns have different ways of reaching the same goal. And both seem very successful. They’ve indeed unlocked cell phones marketing secrets. While there is now way to see sales numbers before and after these ad campaigns I’d say that if both are still running after a few years on the air, then they must be somewhat effective. And in today’s society, most people agree you need a cell phone, so what’s wrong with getting one that fits you, even if you were nudged in that direction by an advertisement?
Article written by Paul Wise after extensive research on Unlocked Cell Phones. If you are in the market for T-Mobile Cell Phones, Paul recommends visiting Cellification.com. They offer a great selection and wonderful service.
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