We are all aware of Adwords and the power it has and still holds today in the online advertising world. Any web site owner worth their salt will or is advertising using Adwords.
There is however a relatively new market that is growing far quicker than the current online advertising market and that is the cell phone advertising market.
Currently, this new market has a potential client base of around 4.3 billion!
If you go to the International Telecommunications Union (ITU) web site, they have some interesting statistics. ITU has also been the leading United Nations agency for information and communication technologies for over 145 years.
Did you know that 61% of the World’s population use a cell phone and this number is growing on a daily basis?
Most advertisers who have targeted this market markets mostly to one particular phone, which is the Apple iPhone. Doing some research on the market share of the various phones, you will find that the iPhone holds only about 11% of the cell phone market.
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That leaves literally 89% of cell phone users that are not targeted.
A recent report from OgilvyOne and Acision made an interesting prediction about where cell phone advertising will be in 2020. This report said that by 2020 advertising will be far more people-centric, meaning you will not get just random ads delivered to your inbox, but far more personalised ads based on your tastes and preferences.
This is good news for most of us, who on a daily basis are receiving in excess of 50+ ads, which we mostly delete. If we can have control over what comes into our inboxes, life will most definitely be just a tad easier and less time consuming.
Now, all you web site owners, product pushers and affiliates out there, this is good news.
So, get to know what type of web sites are suited for cell phone advertising and start getting to know this new market better as it is growing. The OgilvyOne and Acisions report also predict that the proliferation of 3G and 4G networks will significantly grow the mobile advertising market from where it is today.
To learn more about this new market and its opportunities, let Mack Michaels from MaverickMoneymakers coach you.
Ingrid David – About the Author:
Ingrid holds a masters degree in business and left the crazy corporate world to start her own business. She is passionate about green power, new technologies, the MotoGP, Superbikes and rugby.
Her business is active in the fuel cell markets and she is also an avid and passionate member of internet and affiliate marketing.
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